Martina Chapman is an independent consultant in Media Literacy and is National Coordinator for Media Literacy Ireland
Martina Chapman is an independent consultant specialising in media literacy policy and strategy development, research and project management. Martina has almost 30 years experience across the media industry including staff positions with the BBC and Ofcom in the UK and she has worked with organisations such as the European Commission, the Council of Europe, the European Audiovisual Observatory, the European Platform of Regulatory Authorities, the European Broadcasting Union and the Organisation for Security and Cooperation in Europe, as well as a number of European regulatory bodies, Public Service Media and media institutes.
She is the National Coordinator of Media Literacy Ireland and the Be Media Smart campaign on behalf Coimisún na Meán – a role that she loves because of the diversity and engagement of so many MLI members.
She is currently serving as the Independent Chair of the National Counter Disinformation Strategy Working Group. Previously, she served on the Council of Europe CDMSI sub-committee on Quality Journalism in the Digital Age (MSI-JOQ). Martina is also an Associate of the European consultancy firm, Wagner-Hatfield.
Prior to setting up her own consultancy she was the BBC’s Editor for Media Literacy where she led the development and delivery of a number of social action and media literacy campaigns, including the award-winning ‘Share, Take Care’ campaign.
Martina holds an M.A. in Media Management and Policy from the University of Ulster. She has managed, authored, co-authored and contributed to numerous reports and studies including:
- Council of Europe Digital Rights Project (2023)
- BAI Statutory Review of Codes and Guidelines: Report of targeted and public consultations.(2023)
- Comparative Study on the best practices and methodological approaches for implementing national strategies for Media Information Literacy (2023)
- Digital Media Literacy Basics: Information Disorder and Disinformation for the Council of Europe (2022)
- ‘Advertising and Democracy’ chapter in IRIS special New Actors and Risks in Online Advertising (2022)
- Mapping of national rules applicable to video-sharing platforms: Illegal and harmful content online (2022)
- Mapping of national rules applicable to video-sharing platforms: Illegal and harmful content online (2021)
- Media Literacy Project Design Manual (2021)
- Media Literacy for all: Supporting marginalised groups through community media for Council of Europe Ministerial Conference (2020)
- Supporting quality journalism through media and information literacy (2019)
- BAI’s Public perception of Public Service Broadcasting in Ireland Report (2019)
- Ofcom’s Adults Media Use and Attitudes research report for Ofcom (2017).
- EU’s Mapping of Media Literacy Practices and Action in EU 28. (2016)
- Ofcom’s 2014 Adult Media Use and Attitudes report, the 2014 and 2013 Children and Parents: Media Use and Attitudes reports.
- BAI Media Literacy Policy 2016.
